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Tips on using QR codes (guest post)

Categories: Business, guest bloggers, Marketing, other sites, social media

As small businesses try to fight the good fight against larger players, they often invest significant funds in trying to mimic practices that those bigger companies employ, particularly when it comes to marketing. QR codes are one of those marketing techniques that are being hyped up as the panacea for sharing information about a company and its offerings via smartphone applications. Great idea, but QR codes aren’t necessarily a fit for all kinds of businesses.

This article was contributed by John Gumas, who is a San Francisco-based advertising executive with a focus on helping small businesses and brands compete against … Read the rest

Spreading the word: 2013 Annual Beat The GMAT Scholarship (@BeatTheGMAT)

Categories: Bschool admissions, Business School, Education, GMAT, other sites

My long-time readers know that I like to pass along information about resources that I think might be helpful to my audience and, since many of you aspire to get into top MBA programs, this one might be a winner for you.

Eric Bahn, the founder of Beat The GMAT, recently reached out to ask me to spread the word about the 2013 Beat The GMAT scholarship, which launched yesterday. The scholarship will award free GMAT prep and MBA consulting packages to 8 winners from around the world. I’ve helped Eric and his team publicize their scholarship for … Read the rest

New interview prep resource for management consulting candidates — PrepLounge

Categories: career, case interview resources, consulting, other sites

Over the years, I’ve made a habit of sharing information about new resources that I think might be interesting to the audience for this blog, whether they are focused on grad school admissions, career search, or career preparation. This entry is a quickie to share one more goodie that could be useful to some of you.

Recently, I was contacted by the Co-Founder of a new company called PrepLounge that allows candidates to practice management consulting interviews via an online platform to incorporate face-to-face interactions, sharing of diagrams/exhibits, and real-time feedback on performance. I wish something like this had existed … Read the rest

Make your business sail this holiday season (guest post)

Categories: Business, guest bloggers, other sites, Small business, strategy

In today’s entry, I’m going to do a bit of a departure from my normal content post an article with a more general business context. In particular, this article is geared toward the entrepreneurs out there who are thinking of how to ramp up their revenues during the upcoming holiday season.

The article below was contributed by an independent author named Lisa Murphy. In this piece, Lisa provides advice for small business owners on how to kick their businesses into high gear during the holiday season. I’m really happy with what she pulled together here and hope that you will … Read the rest

Things you need to know about the new GMAT

Categories: Bschool admissions, Business School, Education, GMAT, guest bloggers, mba, other blogs, other sites

My long-time readers know that I do my best to keep my ear to the street about all things having to do with business school and MBA admissions. Well, as I’ve moved upward in my career and become more busy overall, it’s become more difficult to keep up with some of the major changes, including the recent change in format for the GMAT exam. The first time I received an email from a reader asking for guidance regarding the new GMAT, my initial thought was “Hold up…they changed the GMAT? When did that happen?”…

Needless to say, it felt … Read the rest

How to bounce back from being laid off

Categories: career, career path, guest bloggers, other sites, transition

In today’s economy, many people around the world have had to deal with the shock involved with being laid off. For most people, being told that their employer no longer needs their services is a huge surprise and can lead to fear, apprehension, financial strain, and, worst of all, depression. Having been laid off earlier in my career, I understand how difficult it can be to come back from such a blow.

I’ve wanted to write a post on this topic for a while, but my schedule hasn’t really allowed me the time to think through how to best present … Read the rest

Beat The GMAT’s 2012 ‘Write Like an Expert’ Series – Free webinar series (Jul 31 – Aug 30)

Categories: application resources, Bschool admissions, Business School, Education, mba, notable organizations, older applicants, other sites, re-applicants, younger applicants

This is a really quick entry to share information about a FREE offering that should be helpful to people applying to MBA programs this year. Nowadays, the competition to get into top MBA programs is stiff, so I’m always on the lookout for good resources to help my readers. This time, the resources is a month-long webinar series by the folks at Beat the GMAT that will provide insights into the applications of a series of top-tier business schools.

The webinars, which are led by representatives from the top MBA admissions consulting firms in the game, will break down the … Read the rest

New information resource for aspiring MBA applicants

Categories: application resources, Bschool admissions, Business School, Education, mba, other sites

Recently, I was contacted by the team at FindTheBest.com, which offers a collection of comparison tools related to MBA programs. Its site allows visitors to compare general info about academic programs, GMAT prep programs, and even GMAT tutors, all of which could be huge timesavers for folks starting the path toward graduate business education.

After checking out the FindTheBest website, I thought it would be good for me to make a post about them. Instead of building that post from scratch, I asked them to send over some descriptive text, which you will find below.

If you’re at the … Read the rest

Pre-launch start-up looking to connect with business professionals

Categories: Business, entrepreneurship, other sites

Recently, I was contacted by the founder of a pre-launch start-up called Flevy, which will be a marketplace for selling formats for business documents. Basically, these formats will be templates that folks can use as a starting point to create their own deliverables without having the reinvent the wheel. In my view, this is a fantastic idea and, as someone who has had to create my fair share of docs from scratch, this will be a major time-saver for professionals.

At this point, Flevy is trying to populate its marketplace with content and they reached out to me to … Read the rest

Help Fund 100 Women’s Educations (#Vittana4Women)

Categories: Education, other blogs, other sites

Hey, everyone. I’m using this post to make a quick shout-out on behalf of my man Kenji Crossland. My long-time readers might remember that name from a video interview that I did of him in my “Conversations” series last year.

Since that interview, Kenji moved into a new role working with Vittana, a non-profit with a website that helps its users make microloans to support the education of students in developing countries. Tomorrow (March 8, 2012) Vittana doing a big push to help fund 100 women’s educations and they already have a lot of influential bloggers and twitterati on … Read the rest

Planning for conference attendance – #Hashtags to Handshakes

Categories: events, guest bloggers, Networking, other sites

The article below was submitted by my friend Mike “Ambassador” Bruny, who is a successful life coach and speaker on a range of topics including networking, motivation, and diversity. He has a passion for helping people to make the most of their interactions with new people and, as a part of that, he thought the following piece would be useful for the readers of this blog.

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Title: Planning for conference attendance – #Hashtags to Handshakes
Author: Mike “Ambassador” Bruny

September 1st is the unofficial end of summer. School has started, vacations are ending and there is a feeling … Read the rest

20 essential Six Sigma blogs

Categories: Business, Business concepts, interesting articles, operations, other blogs, other sites

A few months back, I received an email from Rose King, who manages content for Bschool.com, to pass along a link to one of their articles listing the top 20 blogs with information about Six Sigma.

For those of you who have never heard of the Six Sigma concept, here’s a definition from Wikipedia:

Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors) and minimizing variability in manufacturing and business processes. It uses a set of quality management methods, including statistical methods, and creates a special infrastructure of
… Read the rest

Milkshakes & Product Failures: A Lesson on Segmentation

Categories: Business, Business concepts, guest bloggers, interesting articles, Marketing, other blogs, other sites, strategy

Recently, my friend Eric Sforza, who some of you may remember from my video interview of him, reached out to share an article that he thought would be interesting to my readers. Eric studies a range of business topics, but one of his biggest areas of focus is at the intersection of customer orientation and strategy. In this article, he analyzes a case study of how customer segmentation helped to drive sales of milkshakes and shows how a lighthearted topic can lead to useful business insights.

If you enjoy the guest article below, please check out Eric’s blog at … Read the rest

Conversation with Kevin Gao, Entrepreneur and Former McKinsey Consultant

Categories: Business, career, consulting, Conversations, entrepreneurship, interview advice, notable organizations, other sites, professional advice

In the video below, I’ll be introducing you to Kevin Gao, a former McKinsey Consultant who chose the path of entrepreneurship after leaving The Firm. His first venture was a company called Management Consulted… Read the rest that offers information about all things having to do with pursuing a career in Management Consulting. He started the business off as a website providing general information, but, over time, he evolved the business and started offering interview and resume preparation services along with specific case studies and job search strategies. Now, he’s working on a somewhat stealth-mode startup in the digital publishing space called
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