MarquisParker.com // Business Strategist, Speaker, Advisor, and Coach

Question about the UVA M.S. in Management of IT program

Published on May 24, 2011 by Marquis in career, consulting, Education, pre-MBA grad degrees, professional advice, Technology-related

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Hey, folks. I know it’s been a minute since I posted a new entry, but the past few weeks have been crazy on my end. Between work, weddings, and other events, I’m basically been slammed. I guess that’s what happens when you become a grown-up…sometimes, I wish I could go back to being a kid, but then I realize that I was broke back then and end up being happy with things they way they are

The email below is from a reader who currently works in strategic planning, wants to get an MBA in the future, and aspires … Read the rest

Milkshakes & Product Failures: A Lesson on Segmentation

Published on May 9, 2011 by Marquis in Business, Business concepts, guest bloggers, interesting articles, Marketing, other blogs, other sites, strategy

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Recently, my friend Eric Sforza, who some of you may remember from my video interview of him, reached out to share an article that he thought would be interesting to my readers. Eric studies a range of business topics, but one of his biggest areas of focus is at the intersection of customer orientation and strategy. In this article, he analyzes a case study of how customer segmentation helped to drive sales of milkshakes and shows how a lighthearted topic can lead to useful business insights.

If you enjoy the guest article below, please check out Eric’s blog at … Read the rest

Advice for making a career change to consulting

Published on May 1, 2011 by Marquis in career, consulting, mba, Networking, transition

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What’s going on, folks. The email below has been in my Inbox for about 5 months now and I feel terrible that I’m just now getting the chance to address it. Fortunately, the member who sent it is currently employed, so there isn’t time pressure for a response. That said, I still feel bad for taking so long to respond to it. I hope to be caught up on things soon.

The member who sent the email is currently employed as a Sales Representative, but would like to transition to Management Consulting, preferably at McKinsey, Bain, or BCG. His big … Read the rest