What’s going on, y’all. So, you know how I like to inform you guys about interesting things that come my way, right? Well, this is yet another one of those entries. This time, I’m writing to tell you about a recently launched global initiative called the 21st Citizens movement that I just learned about from my B-school roommate. The goal of 21st Citizens is to get people to think about what they should do to be a better citizen of the world in the 21st century. I know it sounds pretty simple, but something about their approach stuck out in my mind as a novel concept that I should share with my readers. You can find general information about the initiative at its website at its website.

They’ve launched an interesting marketing campaign to get the word out about it, including a YouTube video that can be found at http://www.youtube.com/watch?v=JR1b6MsD2ro. The diverse faces used in the clip go a long way toward emphasizing the truly far-reaching and diverse nature of their message. And, if you’ve got a Facebook account, you can sign up for the page dedicated to the 21st Citizen movement at http://www.facebook.com/pages/21stCitizen/59378007420?ref=ts#/pages/21stCitizen/59378007420?v=info&viewas=202454. I don’t know what kind of information they’ll be posting, but I’ve found that companies/organizations always keep their Facebook pages more updated than their primary websites nowadays.